At what level should you evaluate performance for your Search Ads 360 bid strategies?

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data