True or false? You can display content variations to mobile, tablet or desktop users.

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]

True or false? When segmenting by buyer persona, focus on your newest persona first.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]