True or false? You can display content variations to mobile, tablet or desktop users.

Which is NOT a reason to do usability testing?

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]

Why is it important to map out the conversion path of a smart CTA for each segment?

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each segment to the page with the visitor’s preferred language. Download Hubspot Contextual Marketing Certification […]