True or false? You can display content variations to mobile, tablet or desktop users.

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)