Within Search Ads 360, what specific action does a custom column let you access for any formula?

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.

Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.

If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?

You should use change history. You should use sync. You should use edit. You should use bulk actions. The correct answer is: You should use bulk actions.