If the search terms are related to the keyword, their ad will appear. If the search terms have the same meaning as the keyword, their ad will appear. If the search terms contain all three of the exact keywords, their ad will appear. If the search terms include the keyword’s meaning, their ad will appear. […]
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]
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