Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
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The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination URLs are automatically kept up-to-date. Dynamic Search Ads don’t have to undergo the bidding process. Machine learning helps automatically find new keywords. Download Google Ads Search Certification Exam Answers (PDF)
You can use Google to automatically adjust your budget with AI to help meet performance goals. You can use Smart Bidding strategies to maximize conversions and stay on budget. You can set your own fixed daily budget to stay in line with your goals and reach more people. You can use tools for planning, campaign […]