- The shift towards long-form content
- The rise of Facebook and Instagram
- The lack of social and political consciousness
- The decline of the attention span
The correct answer is:
- The decline of the attention span.
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Which of the following statements best describes the benefits of short-form videos?
They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.
What is one tactic to ensure success in community building?
Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.
Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?
Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]