Which Of The Following Places Would Be A Good Place To Experiment With Video?

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]

If Your Service-Level Agreement Provides Your Sales Team With More Leads Than They Can Handle, What’s The FIRST Thing You Should Do?

Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have your marketing team nurture the leads sales can’t get to until sales is able to contact them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Does It Mean To Ask A Customer About Their “Watering Holes”??

Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies are. Ask them what refreshes them when they feel frustrated. Download HubSpot Sales Enablement Certification Exam Answers (PDF)