Which Of The Following Places Would Be A Good Place To Experiment With Video?

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

How Quickly Should A Member Of Your Sales Team Be Able To Find A Relevant Piece Of Content To Share With One Of Their Leads?

Within a minute. Within two minutes. Within five minutes. Within ten minutes. Download HubSpot Sales Enablement Certification Exam Answers (PDF)