HubSpot Inbound Marketing Certification

Which of the following is NOT a benefit of having a social media strategy?

Knowledge GlassComments Off on Which of the following is NOT a benefit of having a social media strategy?
  • Social media helps you expand your other marketing efforts
  • Social media helps you attract buyers
  • Social media helps you send better emails
  • Social media is a key driver for word-of-mouth marketing

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True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

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HubSpot Inbound Marketing Certification

What is the drawback to using the last touch attribution model?

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This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]
HubSpot Inbound Marketing Certification

True or false: Statistical significance is an optional part of A/B testing.

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True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)