HubSpot Inbound Marketing Certification

Which of the following is NOT a benefit of having a social media strategy?

Knowledge GlassComments Off on Which of the following is NOT a benefit of having a social media strategy?
  • Social media helps you expand your other marketing efforts
  • Social media helps you attract buyers
  • Social media helps you send better emails
  • Social media is a key driver for word-of-mouth marketing

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HubSpot Inbound Marketing Certification

How many buyer persona interviews should you aim to complete?

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1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

How does the full path attribution model calculate credit?

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Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Inbound Marketing Certification

What is an attribution model?

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A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]