- Optimization score
- Attribution score
- Recommendation score
- Quality score
The correct answer is:
- Optimization score
Related Post
While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]
The conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model