- Optimization score
- Attribution score
- Recommendation score
- Quality score
The correct answer is:
- Optimization score
Related Post
Why might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions
Incrementality experiments differ from A/B experiments in what way?
By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]
What’s the correct way to describe enhanced conversions for web?
It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.