An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their […]
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True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]