Uploaded ads Responsive Display Ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)
The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded. Download Google Ads Display Certification Exam Answers (PDF)
Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)