“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]
A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on […]
Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)