When using search engine marketing, where can your ads appear?

Retargeting Allows You To…

Target users, based on the specific actions they take on your site Target people, based on their likes and interests Appear higher within the search results Target people before they come to your website Download Google Digital Garage Certification Exam Answers (PDF)

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

Conversion Dimension Access Metric Download Google Digital Garage Certification Exam Answers (PDF)

What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)