When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]