When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in a visually appealing way Download Google Digital Garage Certification Exam Answers (PDF)

What’s The First Step In The Search Engine Optimisation Process For Your Website?

Off-site optimisation Keyword research Writing fresh content Setting an ad budget Download Google Digital Garage Certification Exam Answers (PDF)

We Use Them Every Day, But What Is The Overall Purpose Of A Search Engine?

To position websites based on how popular they are To display websites in a random order to increase site traffic To ensure every business gets an equal number of site visits To help the user find the most relevant answer to their query Download Google Digital Garage Certification Exam Answers (PDF)