When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

What is an example of product merchandising?

Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process Download Google Digital Garage Certification Exam Answers (PDF)

In what way can display advertising be effective?

It guarantees more visitors to your site It guarantees increased sales It drives traffic to your website It improves your ranking in search engines Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is an important factor in the paid search auction system?

How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)