When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.

Organic keywords Social media ads Paid keywords Directories Download Google Digital Garage Certification Exam Answers (PDF)