When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)

A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?

Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what’s on the website Allows you to place sales promotion offers within the search results Download Google Digital Garage Certification Exam Answers […]

What are the benefits of using social media when looking to advertise your business locally?

People trust local businesses on social media You can target ads to a specific local audience You can make video ads promoting the area People use social media more than they use search engines Download Google Digital Garage Certification Exam Answers (PDF)