When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

When Looking To Promote Your Products And Services Locally, What Are The Benefits Of Using Search Engine Ads?

Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts Download Google Digital Garage Certification Exam Answers (PDF)

When planning your website, what is one of the key things you should consider?

The order your products will appear on the site What you want your customers to do on the site How customers will interact with the site What your customers want to see on the site Download Google Digital Garage Certification Exam Answers (PDF)

When Looking At Your Email Marketing Metrics, Click Through Rate (Or CTR) Highlights Which Of The Following Insights?

% of people that made a purchase after receiving the email % of people that opened the email out of the total recipients % of people who clicked on a link in the email out of the total recipients % of people who were sent the email against the total number of conversions made Download […]