When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You need to include personal contact details You can use any imagery, despite copyright Download Google Digital Garage Certification Exam Answers (PDF)

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts Download Google Digital Garage Certification Exam Answers (PDF)