True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising  

True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.

True False The correct answer is: True  

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.