True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.

Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.  

What is one of the potential benefits of using second-party data in advertising?

It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.  

True or false? Most short-form videos are filmed horizontally.

True False The correct answer is: False.