Google Ads Measurement Answers

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

Sara TaylorComments Off on What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
  • A Google tag will replace Tag Manager, which has less accurate data.
  • A Google tag is used to deploy and modify both Google and third-party tags.
  • A Google tag is a tag snippet for Google Shopping that’s needed for
  • A Google tag is a JavaScript framework, also known as gtag.js.

The correct answer is:

  • A Google tag is used to deploy and modify both Google and third-party tags.

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If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

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You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.
Google Ads Measurement Answers

Enhanced conversions for leads can benefit an advertiser in what way?

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Google Ads Measurement Answers

The conversion date between Google Ads and Google Analytics is different. Why might that be?

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Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]