Google Ads Measurement Answers

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

Sara TaylorComments Off on What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
  • A Google tag will replace Tag Manager, which has less accurate data.
  • A Google tag is used to deploy and modify both Google and third-party tags.
  • A Google tag is a tag snippet for Google Shopping that’s needed for
  • A Google tag is a JavaScript framework, also known as gtag.js.

The correct answer is:

  • A Google tag is used to deploy and modify both Google and third-party tags.

Related Post
Google Ads Measurement Answers

If you’re a digital advertiser, how do you define a tag?

Sara Taylor

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]
Google Ads Measurement Answers

In what way are incrementality experiments different from A/B experiments?

Sara Taylor

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]
Google Ads Measurement Answers

Why might there be a difference in the conversion date between Google Ads and Google Analytics?

Sara Taylor

There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]