The correct answer is:
Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. The correct […]
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]
Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding. Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget. Maximize Conversions automatically limits conversions that don’t […]