Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to set up enhanced conversions for web?
  • Through the Google Ads API for enhanced conversions
  • Through Google Tag Assistant
  • Through Google Analytics Manager
  • Through Google Tag Manager, Google tag, or Google Ads API

The correct answer is:

  • Through Google Tag Manager, Google tag, or Google Ads API

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Google Ads Measurement Answers

In setting up the value of an online conversion action, what should you do?

Sara Taylor

Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always set it as $1. If the average value of a lead is $20, assign the value as $20. If the average value of a lead is $20, assign the value as $200. The correct answer […]
Google Ads Measurement Answers

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

Sara Taylor

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
Google Ads Measurement Answers

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Sara Taylor

Engagement rate Reach Impression Frequency The correct answer is: Frequency