Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

Sara TaylorComments Off on What’s a requirement for implementing sitewide tagging?
  • Use just the image portion of the JavaScript.
  • Make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.

The correct answer is:

  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

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Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
Google Ads Measurement Answers

What does it mean when ad campaigns are optimized by Google’s AI?

Sara Taylor

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]
Google Ads Measurement Answers

How might experimentation be credited with contributing to a best-in-class measurement approach?

Sara Taylor

It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.