Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

Sara TaylorComments Off on What’s a requirement for implementing sitewide tagging?
  • Use just the image portion of the JavaScript.
  • Make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.

The correct answer is:

  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

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Google Ads Measurement Answers

To evaluate their campaigns, what should marketers do?

Sara Taylor

They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]
Google Ads Measurement Answers

As a marketer, in what way should you evaluate your campaign?

Sara Taylor

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]
Google Ads Measurement Answers

When ad campaigns are optimized by Google’s AI, what does that mean?

Sara Taylor

It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]