Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

Sara TaylorComments Off on What’s a requirement for implementing sitewide tagging?
  • Use just the image portion of the JavaScript.
  • Make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.

The correct answer is:

  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

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Google Ads Measurement Answers

Data-driven attribution works in which of the following ways?

Sara Taylor

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
Google Ads Measurement Answers

In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.

Sara Taylor

It can help maximize your budget by improving bidding and keywords. It can increase your budget if you select to auto apply to recommendations. It can introduce you to new features and trends across Google. It can increase the amount of time and effort spent on optimizing campaigns. The correct answer is: It can help […]
Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara Taylor

By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights