Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

Sara TaylorComments Off on What’s a requirement for implementing sitewide tagging?
  • Use just the image portion of the JavaScript.
  • Make sure the tag still works by loading it within another tracking tag, like Floodlight.
  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.

The correct answer is:

  • Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

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Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

Sara Taylor

They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
Google Ads Measurement Answers

There are two types of optimization. What are they? Choose two.

Sara Taylor

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization