Select all that apply. What type of content can you embed on your HubSpot dashboard?

You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?

Single Checkbox Dropdown Select Multiple Checkbox Single-Line Text The correct answer is: Single-Line Text

Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

Medium Term Source Content The correct answer is: Medium Source

Customer journey analytics reports closely align with which of the following strategies?

SEO Content marketing Conversion rate optimization Conversational marketing The correct answer is: Conversion rate optimization