What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?

If you want to create labels in Search Ads 360, what option should you select in the navigation menu?

Select settings, campaigns, and Performance Center. Select campaigns, ad groups, and keywords. Select campaigns, audiences, and keywords. Select audiences, Performance Center, and recommendations. The correct answer is: Select campaigns, ad groups, and keywords.

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]