You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Data-driven attribution Custom Floodlight variables Budget bid strategies Conversion cart data The correct answer is: Custom Floodlight variables