What is the term we use to describe how search engines categorise each piece of content?

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)

When planning your display advertising, what does the word ‘placement’ mean?

The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad Download Google Digital Garage Certification Exam Answers (PDF)

Analytics can give you immediate valuable information about which type of customers?

Previous and current customers Current and future customers Previous and future customers Offline and online customers Download Google Digital Garage Certification Exam Answers (PDF)