What is the term we use to describe how search engines categorise each piece of content?

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance Download Google Digital Garage Certification Exam Answers (PDF)

When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

Your social media links An interactive map Your physical location details Business registration number Download Google Digital Garage Certification Exam Answers (PDF)

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers Download Google Digital Garage Certification Exam Answers (PDF)