What is the term we use to describe how search engines categorise each piece of content?

When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?

How long the content on the page is If you mention keywords over 50 times in a short piece of content Unique, engaging, relevant content Where you are in the world when adding content to your site Download Google Digital Garage Certification Exam Answers (PDF)

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

SEM advertising Social advertising Retargeting Email campaigns Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]