What is the term we use to describe how search engines categorise each piece of content?

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers Download Google Digital Garage Certification Exam Answers (PDF)

Why is social media a great tool for your business to build trust and engagement with your audience?

You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at any time of the day Download Google Digital Garage Certification Exam Answers (PDF)

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use detailed descriptions instead of images to help search engines Download Google Digital Garage Certification Exam Answers (PDF)