What is the term we use to describe how search engines categorise each piece of content?

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink Return link Menu bar Breadcrumb Download Google Digital Garage Certification Exam Answers (PDF)

What’s the biggest challenge for most businesses when going online?

Planning a budget Developing a plan Optimising a website Defining a customer base Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Humour Please Surprise Educate Download Google Digital Garage Certification Exam Answers (PDF)