What is the term we use to describe how search engines categorise each piece of content?

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)

What should be the first step of a structured SEO plan?

Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)

When Using Web-Based Analytics Tools, By Segmenting The Data You Will Be Able To Achieve Which Of The Following?

Bid higher within your SEM advertising account Find insights that can help you identify where to make improvements Build better social media profiles Run advertising in other countries around the world Download Google Digital Garage Certification Exam Answers (PDF)