What is the term we use to describe how search engines categorise each piece of content?

Which of the following can businesses achieve by using social media?

Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website Download Google Digital Garage Certification Exam Answers (PDF)

Which Search Query Would Trigger An Ad Based On This Keyword: [London Portrait Photographer]?

Portrait photographer London London photographer London portrait photographer Photographers in London Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)