HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

March 14, 2024Sara TaylorComments Off on What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service
To establish the company as an expert in its field
To highlight the company’s financial success
To provide an overview of the company’s history

The correct answer is:

To showcase the transformative power of a product or service.

HubSpot Social Media Marketing Certification II Answers

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

March 14, 2024Sara Taylor

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]

HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

March 14, 2024Sara Taylor

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.

HubSpot Social Media Marketing Certification II Answers