HubSpot Social Media Marketing Certification II Answers

What is a potential benefit of keeping social media management in-house?

Sara TaylorComments Off on What is a potential benefit of keeping social media management in-house?
  • It requires less financial commitment.
  • It allows for more personalized communication with customers and prospects via social platforms.
  • It doesn’t require any expertise in the field.
  • All tasks can be delegated to internal teams.

The correct answer is:

  • It allows for more personalized communication with customers and prospects via social platforms.

 

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HubSpot Social Media Marketing Certification II Answers

In storytelling, what does the ‘logic of emotion’ mean?

Sara Taylor

It means that stories should only evoke logical thinking. It refers to stories that are devoid of any emotional elements. It is the understanding that the human brain responds to emotions before logic. It implies that emotional stories are less impactful. The correct answer is: It is the understanding that the human brain responds to […]
HubSpot Social Media Marketing Certification II Answers

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

Sara Taylor

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.  
HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Sara Taylor

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]