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HubSpot Inbound Marketing Certification

What is a buyer persona?

February 7, 2022March 30, 2022Knowledge GlassComments Off on What is a buyer persona?
  • Your customers
  • A fictional representation of your ideal customer
  • A summary of your last 10 customers
  • People who aren’t a good fit for your business

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

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Try to uncover all of the following during a buyer persona interview EXCEPT:
Fill in the blank: A negative persona is a person who_______.

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