HubSpot Inbound Marketing Certification

What is a buyer persona?

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  • Your customers
  • A fictional representation of your ideal customer
  • A summary of your last 10 customers
  • People who aren’t a good fit for your business

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HubSpot Inbound Marketing Certification

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

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HubSpot Inbound Marketing Certification

Which Network Has The Longest Life For A Piece Of Content?

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HubSpot Inbound Marketing Certification

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

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Run focus groups. Tap into audience insight tools. Review your analytics. Conduct one-on-one interviews. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)