- A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
- A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
- A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
- A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.
Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.
Advertising Web Analytics Funnel reports TikTok Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]
How do buyers describe their challenges or goals? What are possible solutions to address their challenge or goal? How do buyers perceive the pros and cons of each solution? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)