Using software to check my writing for tone, level of formality, and fluency is an example of what?

What is an attribution model?

A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]

What tools should you consider to help streamline your content creation process? Select all that apply.

A CMS A content planning tool A CRM An analytics tool Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Customer segmentation is:

The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)