Google Ads Search Certification Answers

Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

Sara TaylorComments Off on Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses
  • Dynamic callouts can be served in this way.
  • Promotional callouts can be served in this way.
  • Call assets can be served in this way.
  • Dynamic sitelinks can be served in this way.

The correct answer is:

  • Dynamic callouts can be served in this way.
  • Promotional callouts can be served in this way.

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Google Ads Search Certification Answers

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Knowledge Glass

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Sara Taylor

Manual CPC Maximize conversion value Maximize conversion value with target ROAS Target impression share The correct answer is: Maximize conversion value Maximize conversion value with target ROAS
Google Ads Search Certification Answers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Knowledge Glass

If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]