To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Budget bid strategies Data-driven attribution Conversion cart data Custom Floodlight variables The correct answer is: Custom Floodlight variables

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles