Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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How does the Maximize Conversions bidding strategy work?

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It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]
Google Ads Measurement Answers

What’s the correct way to describe enhanced conversions for web?

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It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.
Google Ads Measurement Answers

If you want event-based data as opposed to session-based data, what platform would you use?

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You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.