Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

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Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.
Google Ads Measurement Answers

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

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Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

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It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.