Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

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The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.

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A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

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You’d know because they filled out an email subscription You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. The correct answer is: You’d know because they viewed an online advertisement for a car.