Google Ads Search Certification Answers

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Sara TaylorComments Off on Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  • Control and results
  • Options and tracking
  • Credits and context
  • Profit and privacy

The correct answer is:

  • Control and results.

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Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

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Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.
Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

When should you use Remarketing Lists for Search Ads?

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To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]