The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)
TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. […]