HubSpot Inbound Marketing Certification

True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

Knowledge GlassComments Off on True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
  • True
  • False

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

How can you ensure your podcast content initiates action? Select all that apply.

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Include your CTA link in the show notes. Increase the volume when mentioning the CTA. Shorten your URL to keep CTAs concise. Consider mid-roll CTAs. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

What question can help define your decision stage?

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How do buyers describe their challenges or goals? What are possible solutions to address their challenge or goal? How do buyers perceive the pros and cons of each solution? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

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Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]