Google Ads Display Certification Answers

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Knowledge GlassComments Off on Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
  • Demographic targeting
  • Affinity audiences
  • In-Market audiences
  • Custom Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

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Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy fans Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Match The Marketing Goal To The Correct Ad Extension.

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You’re focused on driving phone calls to your business You operate many retail stores and want potential customers to see the distance from their location to your stores You’re interested in directing people to specific pages on your website You want to describe the features of a specific product your business offers before customers click […]