Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

Tailored Recommendations Email Blasts Dynamic Content Pillar Pages Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is a marketing experiment?

A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones. A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A measure of the likelihood […]