Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

What is A/B testing?

A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]