True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.

You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your organization and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?

Because they seem like a good fit for your organization and for an inbound retainer, agree to create the proposal. Instead of a proposal, offer to set up another exploratory call at a time when the rest of the team can meet. Suggest that you schedule a solution design and planning call instead so that […]

During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question?

The prospect’s cost of inaction The prospect’s need The prospect’s timing The prospect’s plan Download HubSpot Solutions Partner Certification Exam Answers (PDF)

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]