True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.

During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question?

The prospect’s cost of inaction The prospect’s need The prospect’s timing The prospect’s plan Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Once you’ve determined your total engagement cost, what’s the best way to set your markup?

Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

True or false? When translating goals to inbound targets, it’s best to focus on increasing your client’s close rates. Getting new customers is ultimately what your client will care about, so this will resonate most.

True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)