Google Ads Display Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What’s a key benefit of Responsive Display Ads? (Duplicate 1)

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You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

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They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

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Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)