The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)
Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions Download Google Ads Video Certification Exam Answers (PDF)
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Connect to API Write an ad script Create a persona Draft a hypothesis Download Google Ads Video Certification Exam Answers (PDF)
The YouTube masthead is effective for advertisers with which goal?
Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)
The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)
Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch. Download Google Ads Video Certification Exam Answers (PDF)
The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)
Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of views at a low CPV. Conduct a long-term campaign at a reasonable cost. Download Google Ads Video Certification Exam Answers (PDF)
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Machine learning Ad recommendations Conversion tracking Automatic payments Download Google Ads Video Certification Exam Answers (PDF)
Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)