Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with […]
Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?
Optimised for different devices Visually engaging Full of relevant information Text heavy Download Google Digital Garage Certification Exam Answers (PDF)
Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?
A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5 years A business that only provides a service based product Download Google Digital Garage Certification Exam Answers (PDF)
Which Of The Following Would Be Described As A Good Business Goal To Set For Your Social Media Campaigns?
Increase staff morale Increase audience engagement Increase customer satisfaction Increase overall profit Download Google Digital Garage Certification Exam Answers (PDF)
There Are Lots Of Social Media Platforms Out There, But What Is A Benefit Of Using Smaller, More Niche Social Media Platforms For Your Business?
People on niche platforms are more likely to engage with you Your content will be put in front of specific audiences Your content will be seen by a mix of different people, gaining more views and likes It enhances your brand to be seen on more specific social media platforms Download Google Digital Garage Certification […]
When Looking At Your Email Marketing Metrics, Click Through Rate (Or CTR) Highlights Which Of The Following Insights?
% of people that made a purchase after receiving the email % of people that opened the email out of the total recipients % of people who clicked on a link in the email out of the total recipients % of people who were sent the email against the total number of conversions made Download […]
When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called
Search Engine Optimisation Banner advertising Display advertising Webpage advertising Download Google Digital Garage Certification Exam Answers (PDF)
Which Form Of Targeting Would You Use To Display Ads To People Who Have Previously Visited Your Website?
Search advertising Reacquiring Readvertising Retargeting Download Google Digital Garage Certification Exam Answers (PDF)
Which Of The Following Is A Key Strategy For Distributing Your Video Content?
Share videos across all of your digital marketing tools Pick one primary place to share your video content Trust word-of-mouth to drive traffic to your videos Send out a postcard to relevant mailing lists Download Google Digital Garage Certification Exam Answers (PDF)
What Is One Of The Benefits Of Using Templates For Your Email Marketing Campaigns?
You can reuse the same template They are always free You can duplicate the design of your website Templates work better on mobile Download Google Digital Garage Certification Exam Answers (PDF)