- % of people that made a purchase after receiving the email
- % of people that opened the email out of the total recipients
- % of people who clicked on a link in the email out of the total recipients
- % of people who were sent the email against the total number of conversions made
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]
The amount of links contained in the email The number of images in your email The opportunity for customers to opt-out The subject line of the email Download Google Digital Garage Certification Exam Answers (PDF)
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Redesign your website colour scheme Optimise your site Create a mobile app Shorten your website content Download Google Digital Garage Certification Exam Answers (PDF)