Which Form Of Targeting Would You Use To Display Ads To People Who Have Previously Visited Your Website?

Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once your customer purchases, you can not turn off the retargeting ad Retargeting will always drive customers to your site Download Google Digital Garage Certification Exam Answers (PDF)

Why is optimising customer touch points online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]

What should be the first step of a structured SEO plan?

Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)