Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website in your advertising account Download Google Digital Garage Certification Exam Answers (PDF)
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Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)