Use of multimedia A lengthy introduction Use of complex jargon Using single static shots for the entire video The correct answer is: Use of multimedia.
What is NOT considered a best practice while creating short-form videos?
Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.
What’s the benefit of having a script for your videos?
It eliminates the need for editing. It ensures the content stays focused and organized. It removes the need for visual aids. It allows for more spontaneity in the delivery. The correct answer is: It ensures the content stays focused and organized.
The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?
Advocacy Acquisition Analysis Affiliation The correct answer is: Acquisition.
Which statement best describes the concept of Web3?
A vision of a more centralized web that’s controlled by large tech companies A version of the internet that restricts user accessibility and security A vision of a more decentralized web that empowers users A theoretical concept without any tangible infrastructure The correct answer is: A vision of a more decentralized web that empowers users. […]
As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?
Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]
A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?
Adding each comment into a spreadsheet to evaluate the sentiment Ignoring the comments as they don’t provide substantial data Using an AI tool to analyze the sentiment of posts and comments Responding to each comment asking for clarification on sentiment The correct answer is: Using an AI tool to analyze the sentiment of posts and […]
What is one of the benefits of AI in social media content creation as explained by Kate Bradley Chernis?
AI can replace all human efforts in content creation. AI ensures that all content is generic. AI prevents the need for understanding your target audience. AI can be paired with human intervention for better results. The correct answer is: AI can be paired with human intervention for better results.
Which of the following was identified as a significant change in the social media landscape?
The shift towards long-form content The rise of Facebook and Instagram The lack of social and political consciousness The decline of the attention span The correct answer is: The decline of the attention span.
Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?
Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]