Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Knowledge GlassComments Off on Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
  • Users can watch videos when offline.
  • Users can connect with a community.
  • Users pay only for videos they watch.
  • Users get free cable television access.

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Google Ads Video Answers

Aside from conversion tracking, what’s a requirement for using store visits?

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The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

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Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

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The frequency report The audience retention report The watch regularity report The view demographic report Download Google Ads Video Certification Exam Answers (PDF)