Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

• The recommendations provide general insight from Google.
• The recommendations are tailored to the specific account.
• The recommendations only apply to select keywords.
• The recommendations are created by higher-level account executives.

The correct answer is:

• The recommendations are tailored to the specific account.