Google Ads Measurement Answers

In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

Sara TaylorComments Off on In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
  • It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
  • It tracks calls via the conversion name for the advertiser’s
  • It tracks calls via a dynamically created Google forwarding number.
  • It tracks calls via the phone number listed on the advertiser’s official store website.

The correct answer is:

  • It tracks calls via a dynamically created Google forwarding number.

Related Post
Google Ads Measurement Answers

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

Sara Taylor

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]
Google Ads Measurement Answers

What should you do to set up the value of an online conversion action?

Sara Taylor

You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]
Google Ads Measurement Answers

How does the Maximize Conversions bidding strategy work?

Sara Taylor

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]