Google Ads Search Certification Answers

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

Sara TaylorComments Off on In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses
  • By documenting campaign budget for marketing teams
  • By speeding up implementation for enhancements to campaigns
  • By using Google AI to plan campaigns without the need for input
  • By determining which campaigns to prioritize for improvements

The correct answer is:

  • By speeding up implementation for enhancements to campaigns
  • By determining which campaigns to prioritize for improvements

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Google Ads Search Certification Answers

Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.

Sara Taylor

By using exact match keywords as a means of helping AI-powered Search reach particular audiences By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together By lowering paid-search budgets and reinvesting in high-quality image assets The correct answer is: […]
Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge Glass

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

Knowledge Glass

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)