Google Ads Search Certification Answers

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

Sara TaylorComments Off on If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses
  • More relevance will help you test those combinations.
  • Greater flexibility will help you test those combinations.
  • Longer funnels will help you test those combinations.
  • Lower eCTR will help you test those combinations.
  • Less click fraud will help you test those combinations.

The correct answer is:

  • More relevance will help you test those combinations.
  • Greater flexibility will help you test those combinations.

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Google Ads Search Certification Answers

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

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Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional web crawlers can be employed to review her inventory. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]
Google Ads Search Certification Answers

How should marketers use AI-powered Search ads to accomplish their business goals?

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Use exact match keywords to help AI-powered Search reach specific audiences. Reduce and reinvest paid search budgets in high-quality image assets. Leverage broad match, Smart Bidding, and Responsive Search Ads together. Rely on manual bidding for queries marketers anticipate delivering the most value. The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search […]