HubSpot Reporting Certification Answers

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

Sara TaylorComments Off on If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  • J-shaped attribution
  • Time-decay attribution
  • U-shaped attribution
  • Last-touch attribution

The correct answer is:

  • U-shaped attribution

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Fill in the blank: A time decay attribution model gives ____.

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a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints
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