HubSpot Reporting Certification Answers

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

Sara TaylorComments Off on If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  • J-shaped attribution
  • Time-decay attribution
  • U-shaped attribution
  • Last-touch attribution

The correct answer is:

  • U-shaped attribution

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What is the advantage to changing your y-axis to the logarithmic scale?

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