HubSpot Reporting Certification Answers

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

Sara TaylorComments Off on If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
  • J-shaped attribution
  • Time-decay attribution
  • U-shaped attribution
  • Last-touch attribution

The correct answer is:

  • U-shaped attribution

Related Post
HubSpot Reporting Certification Answers

How does the linear attribution model calculate credit?

Sara Taylor

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Reporting Certification Answers

Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

Sara Taylor

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]
HubSpot Reporting Certification Answers

Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Sara Taylor

Contacts Deals Companies Website Activities The correct answer is: Companies